Description

This course demystifies the principles of compelling store layouts and product displays that captivate customers and boost sales. Participants learn color psychology, lighting techniques, and focal point creation to guide shopper flow and highlight key items. The module features 3D design software tutorials for drafting planograms and fixture layouts. Clients study case examples of window display transformations that increased foot traffic by up to 20%. Downloadable mood board templates help define visual themes for seasonal campaigns. Video walk‑throughs of flagship stores illustrate brand consistency across environments. A hands‑on activity walks participants through constructing cross‑merchandising displays to encourage add‑on purchases. Merchandising KPIs such as sales per square foot and product pull‑through rates are explained in detail. Perfect for store planners, visual merchandisers, and retail marketing professionals aiming to turn space into sales.

Digital workshop – video tutorials, 3D planogram files, mood board templates

5 hours

Color psychology, lighting design, planogram creation, merchandising KPIs

Store planners, visual merchandisers, retail marketing professionals